Make it Malmö
Sixteen square meters of hotel room furnished with 69 objects of 33 different southern swedish designers – devoted entirely to influencers from all over the world who want to come and spread their image of Malmö. A showcase for the region’s design scene curated by TypeO in cooperation with the Form/Design Center on the initiative of Tourism in Skåne and Malmö Turism.
There is growing international interest in Skåne design. Influencers around the world have their attention focused on this dynamic region of southern Sweden. Every year, Tourism in Skåne and Malmö Tourism invite over 100 journalists and bloggers so they can experience the region in person and write about it in their channels. This year, independent influencers are being given the opportunity to experience Malmö and Skåne in their own way. At their disposal they have an apartment at the OhBoy bicycle hotel, a bicycle, and a bus pass.
Showroom for Skåne design
To display some of the Skåne design scene in conjunction with this project, a professional curator, TypeO, was commissioned to furnish the apartment at the OhBoy hotel with design objects by Skåne designers. The project was funded with support from Region Skåne and the City of Malmö and was project managed by Form/Design Center. Two interior design concepts/collections have been produced for the period 1 May to 30 Sept 2018, when the apartment will be lived in by trendsetting influencers from the whole world, staying from two to five days each.
TypeO is run by Micha van Dinther and Magnus Wittbjer. In TypeO they combine their professions as art director and copywriter with their passionate interest in design, gastronomy and the good things of life. Using creativity as their foundation, they design or select objects that appeal to them. In their webshop they sell hand-picked designs and offer stylish, tastefully designed products.
Contributing designers/design companies
Andréason & Leibel
Karin Auran Frankenstein
Malmö Upcycling Service
Studio Amanda & Matilda
Here you will find press images for downloading: bit.ly/make-it-malmo
Steps mirror by Petra Lilja. Icon lamp by Milan Kosovic. Mater Lachrymarium urn by Future Days. Vit Rå candle holder by Karolina Brobeck. Hommage match case by Kristina Stark. Dressed In Clay mirror by Kajsa Willner. Eight Table by Louise Hederström for Karl Andersson & Söner. Pucca pouf by Stefan Borselius for Blå Station. Diagonal carpet by Petra Lilja. Bleck armchair by TAF for Gärsnäs. Photo: Mike Karlsson Lundgren.
Autumn Leaves hanging mobile by Lovisa Hansson and Johanna Nilsson. Dressed in Clay candle holder by Kajsa Willner. Kruka Rak by Pernilla Norrman. Overflow ceramic object by MKID. Photo: Mike Karlsson Lundgren.
Diagonal carpet by Petra Lilja. Opposites mortar by Hulda Järeslätt. Halo bowl by Benjamin Hubert for David Design. Steps mirror, round, by Petra Lilja. Open bowl by Jenny Nordberg for Minus Ten. Photo: Mike Karlsson Lundgren.
Kitchen towel and coasters in linen by Seoyoung Shin. Opposites lemon squeezer and cutting board/grater by Hulda Järeslätt. Mater Tenebrareum urn by Future Days. Photo: Mike Karlsson Lundgren.
Contrast oil painting by Maria Leinonen. Cylinder vase by Kristina Stark. Dressed In Clay candle holder by Kajsa Willner. Våg plaid, grey, by Norrgavel. Duvets in light gray linen by Norrgavel. Photo: Mike Karlsson Lundgren.
Jug with saucer by Pernilla Norrman. Beyond Local dish brush by Anna Gudmundsdottir. Tête-à-tête salt mill by Staffan Holm for David Design. Espresso cup and butter plates by Lena Willhammar. Photo: Mike Karlsson Lundgren.
Little Darling lamp, light gray, by Swedish Ninja. Steps mirror, round, by Petra Lilja. Duvet cover and pillowcase in light grey linen by Norrgavel. Pillow in linen by Eva Wittbjer. Strandråg pillow by Studio Amanda & Matilda Temptable. Table by Kunsik. Photo: Mike Karlsson Lundgren.
Mortar by Kullaro. Stool by Förstberg Ling. Photo: Mike Karlsson Lundgren.
Hubba Bubba lamp by Andréason & Leibel. Easy chair by Norrgavel. Versatil candle holder/bowl/sculpture by Lovisa Hansson. Fruit bowl in wenge/diabas by Kullaro. Layers table by Kajsa Willner. Lucky Chair by Luca Stepan for Blå Station. Recycle Rug by Kajsa Willner. Photo: Mike Karlsson Lundgren.
Versatil candle holder/bowl/sculpture by Lovisa Hansson. KOL mirror by Kajsa Willner. Photo: Mike Karlsson Lundgren.
Hommage match case by Kristina Stark. Reflection candle holder by M.U.S. Pluvial table by Federico Churba for David Design. Traces Plaid by Butler/Lindgård. Duvet and pillowcase by Norrgavel. Photo: Mike Karlsson Lundgren.
3 to 5 seconds mirror by Jenny Nordberg. Superordinate candle holder by MKID. Photo: Mike Karlsson Lundgren.
White + White 9 oil painting by Maria Leinonen. w164 alto lamp by Dirk Winkel for Wästberg. Stool by Förstberg Ling. Photo: Mike Karlsson Lundgren.
Versatil candle holder/bowl/sculpture by Lovisa Hansson. Layers table by Kajsa Willner. Photo: Mike Karlsson Lundgren.
TypeO, Magnus Wittbjer och Micha Van Dinther