There is growing international interest in Skåne design. Influencers around the world have their attention focused on this dynamic region of southern Sweden. Every year, Tourism in Skåne and Malmö Tourism invite over 100 journalists and bloggers so they can experience the region in person and write about it in their channels. This year, independent influencers are being given the opportunity to experience Malmö and Skåne in their own way. At their disposal they have an apartment at the OhBoy bicycle hotel, a bicycle, and a bus pass.

Showroom for Skåne design
To display some of the Skåne design scene in conjunction with this project, a professional curator, TypeO, was commissioned to furnish the apartment at the OhBoy hotel with design objects by Skåne designers. The project was funded with support from Region Skåne and the City of Malmö and was project managed by Form/Design Center. Two interior design concepts/collections have been produced for the period 1 May to 30 Sept 2018, when the apartment will be lived in by trendsetting influencers from the whole world, staying from two to five days each.

About TypeO
TypeO is run by Micha van Dinther and Magnus Wittbjer. In TypeO they combine their professions as art director and copywriter with their passionate interest in design, gastronomy and the good things of life. Using creativity as their foundation, they design or select objects that appeal to them. In their webshop they sell hand-picked designs and offer stylish, tastefully designed products.

Contributing designers/design companies
Andréason & Leibel
Anna Gudmundsdottir
Blå Station
Britt Jönsson
Butler/Lindgård
David Design
Eva Wittbjer
Future Days
Förstberg Ling
Gärsnäs
Hulda Järeslätt
Jenny Grettve
Jenny Nordberg
Jessica Ward
Johanna Nilsson
Jonas Lindvall
Kajsa Willner
Karin Auran Frankenstein
Karolina Brobeck
Kristina Stark
Kullaro
Kunsik
Lena Willhammar
Lisa Hilland
Louise Hederström
Lovisa Hansson
Malmö Upcycling Service
Maria Leinonen
Minus Tio
MKID
Naemi Gustavsson
Norrgavel
Pernilla Norrman
Petra Lilja
Seoyoung Shin
Siri Skillgate
Skandiform
Stefan Borselius
Studio Amanda & Matilda
Swedish Ninja
Wästberg

Press kit
Here you will find press images for downloading: bit.ly/make-it-malmo